Playing with fire is Nani’s biggest risk with HIT 3.

As a producer as well as an actor, Nani is once again taking chances. On May 1, his most recent movie, HIT 3, will be released.

His choice to start showing the film at 1 AM in a few theaters in Andhra Pradesh and Telangana is audacious.

It’s a brave move. Early morning shows have been discontinued by many Tollywood producers recently. They worry that unfavorable reviews might hurt the movie’s first-day box office performance. However, Nani exudes confidence regarding HIT 3.

In the past, early shows in Telugu cinema, particularly for star heroes, embodied true fan craziness. However, with recent blockbusters failing and negative discourse swiftly spreading on social media.

In the past, early fan shows were a sign of Telugu cinema’s craze, particularly for star-hero movies. However, things are now different. Negative rumors are spreading on social media more quickly than ever after recent big-budget films failed.

Even so, Nani has authorized 1 AM performances without charging extra for tickets. Especially for a crime thriller, where early spoilers could harm the film’s chances. This demonstrates unequivocally his faith in the film’s content and director Sailesh Kolanu.

After all the teasers, trailers, and promotions, expectations are high for HIT 3.

Will the early fan show culture be revived by this audacious approach? Or will the untimely negative reviews cause it to backfire? On May 1, we will find out.

However, one thing is for sure: Nani is not being cautious. He is placing a large wager to restore the thrill of the theater.