By Soumya Ranjan 
Aashirvaad Masalas has released a new TV ad as part of its regional campaign “Dammu Meede, Star Meere” to commemorate their collaboration with actor Nani.
Tollywood star Nani has been named the brand ambassador for Andhra Pradesh and Telangana by ITC’s Aashirvaad Masalas. Telugu households use Aashirvaad Masalas extensively, and the company hopes that this regional partnership will increase consumer engagement.
Aashirvaad Masalas has released a new TV ad as part of its regional campaign “Dammu Meede, Star Meere” to commemorate their collaboration with actor Nani. By emphasizing the importance of homemakers in cooking delectable meals, the campaign seeks to engage Telugu audiences through cultural relevance.
“We are delighted to have Nani as the brand face of Aashirvaad Masalas,” stated Piyush Mishra, Business Head, Spices, ITC, in reference to the association. He is the perfect fit to represent our brand because of his cultural affinities and sincere rapport with Telugu audiences. We have reformulated our blends to produce richer color and stronger taste with our new and improved Aashirvaad Masalas, guaranteeing that every dish is full of robust flavors and dum. With this campaign, we hope to deepen our relationship with Telugu homemakers, who are the real stars of their kitchens and take great pride in cooking mouthwatering meals for their families. The phrase “Dammu Meede, Star Meere” aptly conveys the assurance and happiness that Aashirvaad Masalas infuse into every household.
Speaking about the collaboration, Nani said, “I am thrilled to represent Aashirvaad Masalas, a company known in the area for its dedication to taste and quality. This campaign is unique because it honors the devotion and love of Telugu homemakers while also showcasing the rich flavors of our regional cuisine. I’m excited about this partnership.”
Regional television networks as well as online media like Facebook, Instagram, and YouTube will broadcast the TVC.