By Soumya Ranjan The carmaker, which debuted a concept vehicle at Miami Art Week last December, intends to sell fewer vehicles overall but at a premium.
The new CEO of Jaguar Land Rover dismissed US President Donald Trump’s criticism, stating that the automaker is doing well and that consumers are reacting favorably to the divisive Jaguar rebrand.
Following the release of what he described as its “woke” ad last year, Trump this week accused the venerable British manufacturer of being in “absolute turmoil.” There were no cars in the video teaser, only vibrant colors and expressionless models decked out for the catwalk. Jaguar also did away with its iconic wild cat emblem.
According to PB Balaji, chief financial officer of JLR parent company Tata Motors Ltd., who will succeed JLR as CEO in November, the automaker is sticking with the new look.
In a call with reporters on Friday, Balaji stated, “We have put our plans together, the cars are being revealed, and they are getting exciting response from the customers on the ground.” “Therefore, that is the approach.”
When asked about Trump’s comments, Balaji responded that JLR is doing well in a global auto industry that is having trouble. “You must evaluate our figures in comparison to the performance of others,” he stated.
His remarks seem to refute Trump’s claim that Adrian Mardell, JLR’s departing CEO, quit because of the rebrand.
Until the new all-electric lineup is ready the following year, Jaguar will not be producing any vehicles. Once considered a status symbol for middle-aged men in the UK, it is now aimed at younger consumers.
The carmaker, which unveiled a concept vehicle during Miami Art Week last December, intends to sell fewer vehicles at higher prices than it has in the past.
Also Read: The starting price of the Land Rover Defender Octa is Rs 2.59 crore.