By soumyaranjanb447 
In the midst of developing rivalry, Tata motors, India’s biggest electric carmaker, plans to twofold down on its EV portfolio extension in next year, and this could involve a venture of more than $1 billion
Autocar Proficient has discovered that the organization intends to send off its very good quality brand, Avinya, in 2026, situating it over its current standard portfolio. Created on Jaguar Land Rover’s EMA design, the organization will present different models under the Avinya brand.
According to sources familiar with the matter, Tata Motors is currently discussing five products—internally referred to as P1, P2, P3, P4, and P5.
The P1 item is the primary model in view of the Avinya idea, displayed in 2022-23. It is in the last progressive phases and will be in display areas by 2026. The organization expects a volume capability of around 2.4 lakh units per annum, making it the most costly Tata motors vehicle to date. Sources propose that the model is probably going to be estimated above Rs 35 lakh.
The P2 and P3 models are yet to clear the business case. The P2 is envisioned as a 4.4-meter SUV, similar to the Kia EV3, while the P3 is planned as a 4.9-meter UV, similar to the Volvo EM90 MPV.
Notwithstanding, progress has been made on the P4 and P5 models. The P4 is a way of life SUV comparative in size to the Range Rover sport or Velar, and the P5 looks like a standard Reach Wanderer with three columns. Tata motors might debut the P4 at the impending Bharat Versatility Show in New Delhi.
The organization’s methodology includes utilizing the EMA engineering and focusing on a consolidated volume capability of around 1 lakh units for every annum once the whole portfolio is sent off constantly’s end.
Go-To-Market
The first model, P1, will be manufactured at the company’s facility in Sanand acquired from Ford India. Subsequent models may be produced at the company’s proposed facility in Tamil Nadu. However, according to sources, decisions on models beyond the P1 have not been finalised.
The company’s CFO, P B Balaji, has in the past indicated that Avinya is a family of products and not just a single product brand. While the go-to-market strategy for the Avinya brand is still being developed, given the expected low volumes, the company is likely to use its existing dealers to sell Avinya vehicles.
An email sent to Tata Motors seeking comments did not elicit a response.
Tata Motors has announced plans to invest $2 billion in its EV business over the coming decade, with at least 10 EVs expected to launch by 2026.
The company will launch the Harrier EV and Sierra EV in 2025 to strengthen its presence in the premium segment.